1st EDT Lesson €18
Tue 1st December 2015 -
Road Safety Authority’s Texting Ad Named Best Worldwide Public Service Announcement of 2015
The Road Safety Authority (RSA) has won a worldwide accolade for making the best Public Service Announcement in the last year. The award in the Public Service Advertising category at the annual Global EPICA Awards in Berlin was given to the RSA’s television advert ‘Anatomy of a Split Second’ which highlights the dangers of using a mobile phone and texting behind the wheel of a car.
Known as the ‘Golden Globes of advertising’, the awards are an international celebration of creativity and are judged by the advertising journalism industry. A total of 585 agencies from 75 countries participated in this year’s awards.
The RSA was one of nine countries to pick up gold in the Public Service Advertising category, but went on to win the overall Supreme Award in this category. The category, which is sponsored by Euronews, is traditionally one of the hardest categories to win, due to the high level of competition. The RSA will receive €50,000 of free airtime on Euronews across Europe, which will bring the message of mobile phone distraction to a pan European audience. This is only the 21st time that an ad from Ireland has won an award at the Epica’s since they were established in 1987.
Moyagh Murdock, Chief Executive, Road Safety Authority said: “We are absolutely delighted to have been recognised globally for ‘Anatomy of a Split Second’. It really does show how highly regarded Ireland is at an international level when it comes to promoting road safety and reducing road trauma. It is a very special and a very powerful advert. Importantly, since it has been broadcast, effectiveness research has shown that it is positively influencing attitudes and behaviour, and critically among the high risk group.” She added that, “The campaign delivers a very strong and singular core message with the vast majority of those interviewed rating the campaign as very effective. In addition, 75% of drivers also state that the advert made them realise that being distracted for even a second while driving can have devastating consequences.”
“The biggest distraction for drivers on our roads is the mobile phone, but despite this, people continue to text, make calls, take photos and update their social pages while driving. Making a call while driving will make you four times more likely to crash – texting makes you 23 times more likely. As the ad says, quite powerfully, it won’t kill you to put it away.” Concluded Ms. Murdock.
‘Anatomy of a Split Second’, which was produced by Irish International and directed by Martin Stirling (who is renowned for his work with Greenpeace and Safe the Children Foundation), focuses on the idea of something happening in a split second. The ad shows us a split second under the microscope, caught in time. The viewer is introduced to a serene world in a barbecue setting in a family garden. We see a series of actions, split seconds caught in a loop, the consequences are harmless. Just everyday life. However, as our focus moves over to the road, we see that a driver is texting on his mobile phone while driving. In that split second we see that a collision with a family is devastatingly imminent.
The ad is available to view on the RSA’s YouTube page at https://youtu.be/b1_n7dpv_Ks
Sat 12th December 2015 -
Road Safety Alert – STATUS RED Weather Warning Issued For Rainfall
4th December 2015: The Road Safety Authority (RSA) is advising all road users to take extreme care over the next 48 hours as Met Eireann has issued RED, ORANGE and YELLOW weather warnings for incessant rain and strong winds.
STATUS RED: Rainfall Warning for Connacht, Donegal, Clare and Kerry valid from - Friday 04 December 2015 18:00 to Sunday 06 December 2015 03:00
STATUS ORANGE: Wind Warning for Donegal, Galway, Leitrim, Mayo and Sligo. Southwest winds with mean speed of 55 to 75 km/h will gust 100 to 120 km/h. Winds will be strongest for coastal areas. Valid from Friday 04 December 2015 09:00 to Saturday 05 December 2015 18:00
STATUS YELLOW: Wind Warning for Leinster, Cavan, Monaghan, Roscommon, Cork, Kerry, Limerick, Tipperary and Waterford. Valid Friday 04 December 2015 15:00 to Saturday 05 December 2015 21:00
Road users are advised to check local and national weather forecasts and traffic updates before setting out on a journey. In extreme weather conditions it is best to avoid making a journey by road unless absolutely necessary. If driving in such conditions is unavoidable be prepared. The golden rule is drive with care and caution – expect the unexpected.
The RSA has been advised that the combination of saturated ground and heavy winds will increase the risk of falling tress. As such road users should be on the lookout for falling/fallen debris on the road. Heed any advice or road closures put in place by local authorities or the Gardai.
The RSA also has the following advice for driving in flooded conditions;
· If the road ahead is flooded choose another route, DO NOT attempt to drive through it. Flooded roads that appear shallow could be deeper than you think.
· After going through water, drive slowly with your foot on the brake pedal for a short distance - this helps to dry the brakes. Sometimes roads can be closed due to their fragile state after wet weather or because they are blocked by flooding.
· On narrow roads only one car at a time should go through the flooded area so as to avoid one flooding the other.
· Watch out for washed out roads, earth slides, broken water or sewer mains, lose or downed electrical wires, and fallen or falling objects
· If you are inside a vehicle and water is rising rapidly around you, abandon the vehicle immediately. If you have to leave your vehicle, be careful of strong currents and debris.
Motorists are also asked to exercise extreme caution near pedestrians and cyclists. Vulnerable road users are asked to consider postponing any trips in areas experiencing severe weather conditions. Again the advice is to check local traffic and weather updates.
For advice on severe weather driving tips please see severe weather advice on the RSA website or check out the RSA Facebook and Twitter pages.
For more weather updates visit Met Eireann’s website www.met.ie
9 December 2015
Journalist’s Reconstruction of Fatal Road Crash Wins RSA Supreme
Road Safety Award 2015
Wednesday 9 December 2015: Irish Times journalist Peter Murtagh’s forensic reconstruction of the events leading up to a crash, and its aftermath, in Mayo has won the National Supreme Award at this year’s Road Safety Authority (RSA) ‘Leading Lights in Road Safety’ Awards.
In the four-part series of features that was titled ‘Anatomy of a Car Crash’, Peter Murtagh spoke to friends, family, Gardaí, the Emergency Services and witnesses to find out what happened when two men were killed in Ballina, Co Mayo on New Year’s Day 2014. The series was published by the Irish Times in December 2014 and sought to find out how and why the crash happened and raise awareness of the truly devastating impact of collisions on the road.
The Supreme Award, which was awarded to Peter, was renamed the ‘Gertie Shields’ Supreme Award’ in honour of the inspirational road safety activist and 2013 recipient of the award who died earlier this year. In a fitting tribute to her late mother, Gertie Shields’ daughter Mary Halligan presented the award to Peter’s colleagues, Conor Goodman, Features Editor and Niamh Guckian, who also worked on the series, as Peter is currently out of the country.
A total of 24 individuals and organisations were honoured for their commitment and dedication to road safety at this year’s ‘Leading Lights in Road Safety’ Awards which were presented by RSA Chairperson Liz O’Donnell and RSA Chief Executive Moyag Murdock in Farmleigh today. MC for the day was RTÉ News Western Reporter Teresa Mannion, fresh from her reporting on Storm Desmond, with awards presented in categories including media, education, business, emergency services and public sector.
Among the winners was Donna Price of the Irish Road Victims’ Association (IRVA) who was named ‘Road Safety Ambassador’ for her work to provide families and those affected by collisions with counselling and support. Donna founded IRVA following the death of her son Darren in 2006 when he was involved in a collision with a lorry.
Aoibheann Mangan and Padraic Godwin from Cloghans Hill National School in Claremorris, Co Mayo, were presented with the ‘Education (Primary)’ award. Aoibheann and Padraic developed a website with advice on farm, road, fire and water safety. They developed ‘Rules of the Road’ specific to the rural area they live in, and coded two road safety quizzes to test people’s knowledge of road signs,.
Last year’s Supreme Award Winner, Learn Early Montessori Academy and Crèche in Sligo, won this year’s ‘Education – Pre-School’ category. Claire Barden, owner of the crèche, accepted the award for her work to promote road safety among the children in her care and their families in an effort to protect our most vulnerable road-users. Since she won the award last year, Claire has introduced a new road safety activity called ‘Safety Street’ where the children learn about road safety through themed cartoon characters.
Minister for Transport, Tourism and Sport Paschal Donohoe TD said:
“In every corner of this country, there are individuals, groups and organisations who are working to make the roads safer for everyone. They aren’t looking for praise or even recognition – they are driven simply by a need to ensure that fewer families suffer the tragic loss of a loved one. That’s why I am delighted that every year, these ‘unsung heroes’ are recognised and honoured at the ‘Leading Lights in Road Safety Awards’. Congratulations to everyone who received an award today and on behalf of everyone who uses the roads, thank you for your commitment and dedication to making them a safer place.”
Liz O’Donnell, Chairperson of the RSA presented the awards, saying:
“This is one of the most important events for the Road Safety Authority every year, as it gives us an opportunity to honour the people who are making a real difference in road safety. From primary school students developing road safety websites, businesses making road safety a real priority for their employees, and journalists helping to raise awareness of the devastation of road collisions – I am proud to be here today to present these awards to such extraordinary individuals and organisations. I thank you for the work that you do, every day, and for the example you set us all in keeping our roads free from death and injury.”
The RSA also presented eight Special Recognition Awards to people who have demonstrated a commitment to road safety in their communities. Among the recipients were Maggie Bonner and her boyfriend Michael Jackson. In June 2014, Maggie’s father Frankie died when he was knocked down by Maggie’s boyfriend Michael who was left devastated when he realised he had driven over his girlfriend’s father. Since then, he and Maggie have supported campaigns to raise awareness of pedestrian safety.
Michael O’Neill was also presented with a Special Recognition Award. Michael lost his daughter Fiona when she and her boyfriend Dominic Wogan were killed in a road collision outside Drogheda. The couple were on their way to the airport to travel to Australia. Since then, Michael has campaigned tirelessly for safer roads and every year, and organised the first service in Ireland to mark World Day of Remembrance to commemorate those who have died or been injured on our roads.
Wed 16th December -
Rathgar Driving test Center to Close
As previously advised, we will be conducting driving tests from the Rochestown Lodge Hotel & Spa, Dun Laoghaire, from the 18th January 2016 as an interim solution until the more permanent solution sourced by the OPW on our behalf in Crumlin is fit for purpose.
However, for operational reasons, we have decided to open an additional interim driving test centre at Landscape House, Landscape Road, Churchtown, Dublin 14, which is a location which arose in more recent weeks for consideration. In the light of this, we will only be operating from the Dun Laoghaire location for a three month period with effect from the 18th January 2016 and it is likely we will have a maximum of two Driver Testers working there, with the remainder operating from the Churchtown location.
We plan to then operate fully from the Churchtown location until the Crumlin location is ready for us, which is likely to be mid Summer 2016.
We are currently putting in place arrangements to have both the Dun Laoghaire and Churchtown locations ready for occupation with effect from 18th January 2016.
It’s finally here, Christmas Day is only a day away! Most people will be finishing up their Christmas shopping or driving home for Christmas.
We’d like to advise you to stay safe on the roads this Christmas. Tomorrow many of us will take to the roads to visit friends and relatives, and although you will be busy enjoying the festivities of the day, do not forget to take care of your car this Christmas Day. Unfortunately traffic and congestion do not take Christmas Day off, so be wary of other cars around you, and try not to contribute to the heavy volume of vehicles on the road tomorrow.
Also keep in mind that your car can break down at any time, and that tomorrow is no different. Remember to perform all of the necessary pre-flight checks – oil, fuel, tyre pressure, and central heating, plus all of the other essentials needed to complete your journey. The last thing you want is for your car to break down and leave you stranded for the best part of Christmas Day!